Explores Trends In Retail & eCommerce

From an innovation point of view, for retailers, digital means much more than just ecommerce. They need to master from mobile phone and tablet shopping to social commerce, mobile-optimized e-mails and beacons.

The omnichannel experience in retail has many faces, and consumers expect them all to be friendly and useful. It’s safe to say that technology keeps CIOs and CMOs in the retail industry awake at night.

Meanwhile, from a marketing point of view, traditional retailers are struggling with the fact that new marketing is about relationships, not the medium.

To capture attention, retailer’s efforts towards advertising, content, marketing and media will require an entirely new approach. I tend to call this the transformation towards becoming a data-driven, integrated digital marketing firm.

Especially today, where traditional retailers need to fight agile, consumer tech companies like Amazon and Alibaba. Or other pure players that have already mastered CRM, atomic content marketing and smart programmatic ad buying methods.

25% Of All Offline Retail Stores Will Close in 5 Years

Several retail experts that interviewed were crystal clear about the declining retail trend. Due to ecommerce 25% of all offline stores will disappear from our streets the coming 5 years. A shocking prediction.

What should retailers do?

Can city marketers help retailers? Is growing tourism a solution that will stop the retail trend ‘from profit to perish’? Dubai might be a great example.

Or can city boards and real-estate firms help retailers?

Turnover-rent is best described as a relatively new and hybrid model, in which retailers pay a lower monthly rental fee, plus a share of their monthly revenues as the rest of their rent. But will turnover-rent offer a solution? And wht if it’s not a trend but a hype that will soon blow over?

Are Your Shoppers Webrooming or Showrooming?

Data-driven retail CMOs are in the know. They have gained extremely valuable and actionable insights on their customer base, knowing if they are webrooming or showrooming.

Are Your Shoppers Webrooming Or Showrooming?

Webrooming refers to the process of researching products online and then visiting a store to make a purchase. We have seen some examples of smart retailers that have integrated Pinterest in their window-shopping. You might notice similar examples in stores near you.

Showrooming however, refers the practice of visiting a shop or shops in order to examine a product before buying it online at a lower price. We see many examples of consumers doing a price-comparison on their mobile phone in the store, with the product in their hand. Next they bought the exact same product on their mobile phone.

Can you imagine how painful this is for the retailer? How can they bend this nasty trend?

25% Of All Offline Retail Stores Will Close in 5 Years.

In online payments so many brands are fighting for a piece of the ecommerce pie. Visa, AmEx, Paypal, Apple, Google, Samsung are all working on new wallets and mobile payments.

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